The name Maison Éclat immediately felt sophisticated — “Maison” feels luxury, while “Éclat” brings brilliance. I wanted to design something that reflected both the brand’s avant-garde fashion focus and its foundation in craftsmanship.

My concept combines a classic serif M with a cursive E that subtly weaves through it. One leg of the M is shaped to resemble a sewing needle, and the E flows through it like thread, creating a subtle hint of bespoke tailoring and high fashion.

• I studied logos from brands like Saint Laurent, McQueen, and Tom Ford, noting how they convey strength and sophistication with minimal elements
• Looked at typography trends in high fashion — clean serifs, strong contrasts, and custom letterforms
• Researched fashion illustration techniques and tailoring tools to inspire the needle and thread concept
• Explored how to keep the logo elegant and iconic, while introducing a unique story that feels tailored to the brand

• Typography: The M is refined and stately, with a custom serif design that commands attention. The E is delicate and fluid, like a hand-drawn signature — creating contrast and balance.
• Symbolism: The E intertwining through the M not only forms a cohesive mark, but also tells a story — the artistry of fashion, the precision of tailoring, and the motion of creation.
• Scalability: The logo works both as a full logo and as a standalone monogram. It’s versatile enough for runways, clothing tags, social media, or signage.
• Color & Presentation: Kept the design black-on-white for now, to let the form speak for itself. It’s clean, classic, and runway-ready.