RI FREE CLINIC
LOGOS · BRANDING · DIGITAL ILLUSTRATION
For this project, I created a complete visual identity for the Rhode Island Free Clinic, carrying the brand across print and promotional materials. The goal was to create a look that feels professional, welcoming, and focused on making healthcare accessible to everyone.
The Concept
I wanted the Rhode Island Free Clinic’s identity to feel welcoming, trustworthy, and easy to recognize. Since the clinic provides free healthcare to uninsured adults, I focused on creating a design that communicates care and hope while still feeling professional and polished.
Research
- Blue: Trust, health, and calm
- Orange: Warmth and emphasis
- Circular logo: A recognizable brand element
- Wave graphics: Movement and connection
- Typography: Clean and traditional fonts
- Photography: Adds a human element
- Consistency: Keeps the identity unified across materials
