Category: Case Studies

This project consisted of creating a 30-second title sequence and a 90-second documentary featuring my coworker Jose Diaz at Punch Club Inc. The purpose was to showcase the various businesses under the Punch Club umbrella and highlight the services they offer. The title sequence focused on visually engaging, slow-motion footage of DTF printing, embroidery, heat…

This project was created for my Motion Graphics Design class. The assignment was to develop a diorama-style animation and accompanying title sequence. I chose to base mine on a humorous class inside joke: a heist to steal a chair from the school basement for our professor, John “Symko,” to place in the GMW hallway. The…

This project started with a prompt generated by ChatGPT for our entire class: develop a full logo concept for a luxury fashion brand called Maison Éclat. From there, I built a visual identity for this brand to portray elegance, craft, and detail that feels truly high-end. The Concept The name Maison Éclat immediately felt sophisticated…

This cover concept turns a real-life headline into a visual metaphor. I created a surreal 3D scene using Cinema4D — a lottery ticket going into a paper shredder, and instead of shreds coming out, it’s hundred-dollar bills. The idea? Sometimes, we don’t even realize how close we are to life-changing moments. Research Design & Execution…

This poster series takes a fresh, minimal approach to state pride. Instead of using state names, I focused on their official slogans and paired them with illustrations of their state animals. This resulted in a collection that makes you want to hang it in your space whether or not you’re from the state. I wanted…

Cozy Cookie Jar blends nostalgia with a premium feel, evoking the warmth of homemade cookies. The brand identity combines soft colors, elegant typography, and inviting packaging to create a comforting yet high-end experience. Research Concept Development Final Design Execution Final Results Cozy Cookie Jar delivers more than just cookies—it creates an experience. The branding captures…

The Summer Pops rebranding project revitalized the event’s identity to capture the lively, energetic spirit of summer and music. The design emphasizes inclusivity and fun, creating a dynamic brand experience. RESEARCH CONCEPT DEVELOPMENT FINAL DESIGN OVERVIEW Our rebranding of Summer Pops perfectly captured the event’s energy and community spirit. The vibrant, fresh design not only…

The Recyclobots rebranding project revitalizes the brand to inspire creativity and sustainability in kids aged 6–10. It emphasizes fun, education, and eco-friendly values through a refreshed identity.  Research Concept Development The Recyclobots rebranding project revitalizes the brand to inspire creativity and sustainability in kids aged 6–10. It emphasizes fun, education, and eco-friendly values through a…