Category: Case Studies

This project started with a prompt generated by ChatGPT for our entire class: develop a full logo concept for a luxury fashion brand called Maison Éclat. From there, I built a visual identity for this brand to portray elegance, craft, and detail that feels truly high-end. The Concept The name Maison Éclat immediately felt sophisticated…

This cover concept turns a real-life headline into a visual metaphor. I created a surreal 3D scene using Cinema4D — a lottery ticket going into a paper shredder, and instead of shreds coming out, it’s hundred-dollar bills. The idea? Sometimes, we don’t even realize how close we are to life-changing moments. Research Design & Execution…

This poster series takes a fresh, minimal approach to state pride. Instead of using state names, I focused on their official slogans and paired them with illustrations of their state animals. This resulted in a collection that makes you want to hang it in your space whether or not you’re from the state. I wanted…

Cozy Cookie Jar blends nostalgia with a premium feel, evoking the warmth of homemade cookies. The brand identity combines soft colors, elegant typography, and inviting packaging to create a comforting yet high-end experience. Research Concept Development Final Design Execution Final Results Cozy Cookie Jar delivers more than just cookies—it creates an experience. The branding captures…

The Summer Pops rebranding project revitalized the event’s identity to capture the lively, energetic spirit of summer and music. The design emphasizes inclusivity and fun, creating a dynamic brand experience. RESEARCH CONCEPT DEVELOPMENT FINAL DESIGN OVERVIEW Our rebranding of Summer Pops perfectly captured the event’s energy and community spirit. The vibrant, fresh design not only…

The Recyclobots rebranding project revitalizes the brand to inspire creativity and sustainability in kids aged 6–10. It emphasizes fun, education, and eco-friendly values through a refreshed identity.  Research Concept Development The Recyclobots rebranding project revitalizes the brand to inspire creativity and sustainability in kids aged 6–10. It emphasizes fun, education, and eco-friendly values through a…

For this rebranding project, I explored UI/UX design by analyzing Flight Coffee Co.’s customer experience and navigation, both online and in-store in Bedford, NH. Researching their layout, branding, and strategy revealed how they create a seamless and inviting experience. By the end, I gained a clearer understanding of the difference between User Interface and User…

Section 2: Their Challenge The client’s main issue is unclear campus navigation, making it hard for newcomers to find their way. Improved signage and guides are needed to enhance orientation and ease. Section 3: The Solution I addressed this by designing a clear logo, easy-to-understand pictograms, a mobile app, and a digital kiosk to simplify…