Category: Case Studies

For this rebranding project, I explored UI/UX design by analyzing Flight Coffee Co.’s customer experience and navigation, both online and in-store in Bedford, NH. Researching their layout, branding, and strategy revealed how they create a seamless and inviting experience. By the end, I gained a clearer understanding of the difference between User Interface and User…

Section 2: Their Challenge The client’s main issue is unclear campus navigation, making it hard for newcomers to find their way. Improved signage and guides are needed to enhance orientation and ease. Section 3: The Solution I addressed this by designing a clear logo, easy-to-understand pictograms, a mobile app, and a digital kiosk to simplify…